A comment turns into a customer while you are asleep
Someone types a word under your reel and the answer is in their DMs before they have stopped scrolling. When they write back, the conversation lands in one inbox — with Messenger, Instagram, website chat and email — and the questions you answer fifty times a week get answered without you.
On this page
What it is
Your reel
New kurta drop
ram.shrestha
yo kati ho? 😍
a comment, at 11pm
Their DMs
sent by BaseBlock, not by you
- Stock comes down by one
- Their number is in your CRM
- The thread is in your inbox
In four steps
- 1You pick a word — “price”, “rate”, “kati” — and write the message it should send.
- 2Someone comments that word on your post or reel.
- 3BaseBlock sends them one direct message, in seconds, and optionally replies under their comment so everyone else can see it works.
- 4When they write back, the conversation is in your inbox and the flow can carry on — asking their size, taking a number, handing over to you.
The pipeline
The sequence is the product, so here it is drawn rather than described.
They comment
Someone types your word under a post or reel — while they are still scrolling.
BaseBlock reads it
One keyword catches every spelling romanized Nepali arrives in.
The DM lands
The answer arrives in their inbox in seconds, with an optional public reply.
They write back
Their reply opens a real conversation and lands in your Inbox as a thread.
You take over
The whole thread is in your Inbox, with everything they already told it.
Under your reel
sushila_thapa
so pretty 😍
ram.shrestha
yo katee ho? 😍
Your keyword is “kati”. Every one of these still reaches it:
In their DMs, seconds later
Their reply opens a real conversation. A keyword flow can then:
One DM per comment, and then it waits. A comment earns exactly one private reply — it does not open a messaging window. BaseBlock sends that one, then stops until the person writes back, because chasing them with a second automated message is what gets a Page's messaging access taken away. Tools that ignore this look faster right up until the day they stop working.
Keywords that actually match
People do not type the word you had in mind. They mistype it, they shout it, and in Nepal they very often write Nepali in English letters. All of these reach the same automation.
| They comment | Sends a DM? | Why |
|---|---|---|
| “price” | Yes | the word itself |
| “PRICE?” | Yes | case and punctuation ignored |
| “prise” | Yes | a near-miss spelling |
| “kati ho?” | Yes | romanized Nepali for “how much” |
| “kati” | Yes | the same word, written as people write it |
| “nice pic” | No | no agreed word — nothing is sent |
The shared inbox
Every reply lands in one place, so nobody is checking five apps to find out whether a customer was answered.
Five channels, one list
Instagram DMs, Facebook Messenger, live chat on your own website, email to your shop, and phone orders your staff type in — all in the same place, on any device.
Nobody answers twice
A thread can be assigned to one person, snoozed until tomorrow, or taken over mid-conversation. Everyone sees who has it.
Saved replies
The answers you type every day, kept once and inserted in a tap — with the customer's name and order filled in.
Attachments arrive too
A photo of a damaged parcel or a bank transfer slip lands in the thread, not in somebody's personal phone.
Answers that need no one
Each of these reads from your own records, so the answer is true or it is not given at all.
- “Where is my order?” — answered from the actual order record, with its real status
- A payment link for the exact amount still owed on that order
- “We’re closed, back at 9am” — from your real opening hours, not a guess
- A message the moment the parcel is handed to the courier
- A nudge to your phone when nobody has opened a message in an hour
- A review request a few days after delivery, once
What it will not do
Said here rather than discovered later. Every one of these is a rule Meta enforces or a promise we will not make, and a tool that claims otherwise is describing something that stops working.
One DM per comment, and then it waits.
A comment earns exactly one private reply and does not open a messaging window. BaseBlock sends that one and stops until the person writes back. Chasing them with a second automated message is what gets a Page's messaging access taken away — tools that ignore this look faster right up until the day they stop working.
A reply has to be within 24 hours of their last message.
Meta's rule, not ours. After that the flow stops rather than trying, and tells you it stopped. A tool that promises otherwise is describing something it cannot do.
There are no Instagram broadcasts.
Meta paused new access to broadcast lists in February 2024 and it has not reopened. What BaseBlock offers instead is a bulk send to people whose window is genuinely open — and it shows you that number before you press send, because it is always smaller than your follower count.
Nothing is invented.
Every automatic answer comes from your own records. An automatic reply that quotes a price you never set is worse than no reply at all.
Everything is off until you switch it on.
No automation starts talking to your customers because you created it. You turn each one on, one at a time, when you have read what it says.
Getting started
- 1Create a workspace — free, no card, and the free plan stays free.
- 2Connect the Facebook Page your Instagram account is linked to.
- 3Start from a template: “Comment a word, get the price” is the one to begin with.
- 4Change the word and the message to yours, read the preview, and switch it on.